The other day I stopped using Aweber to send my newsletter because they’re pretty good at what they do.

Yeah, you read it right.

I’m no longer an Aweber customer because they’re good at what they do.

Good — not great, not mind blowing, not write home to mom about — just good.

Are you losing customers, readers and subscribers because you’re good at what you do?

A Love Gone Cold

We’ve talked in the previous two posts about what it means to build a following within an established tribe or market.

But we haven’t touched on how to keep them coming back.

That’s where I think my experiences with Aweber are a perfect example of how real innovation can keep your tribe hungry for more and fiercely brand loyal.

And how a lack of it loses customers.

And let me be clear: I’m not here to bash Aweber, I’ve never had a problem with them.

I’ve been with Aweber for 3 years or so and I’ve been content every day of that time, but they haven’t wowed me once in those 3 years.

After years of same-old-same-old, our relationship as customer and provider felt stale and I started to wonder what else was out there.