Do you captivate your audience?

When you write something new on your blog do they consistently flock to read it because they don’t want to miss out?

When you release a new product are your loyal fans lined up and ready for your next release?

Or do you have to scrape for every visitor you get and pepper your Twitter feed in the hopes that someone will buy your new product?

Captivating your audience brings them back again and again, but of course the real question is what captivates us as customers? And how can we keep our customers and readers coming back time after time?

The Captivation 2-Step

Know what my biggest source of repeat traffic to this site is?

Direct traffic.

Not RSS, not the email newsletter, not Twitter.

It’s people remembering to type my name into the address bar or click on the bookmark they created.

That to me says a lot. It says that (baring a few missteps) I’m largely doing pretty well at captivating my audience. He said, totally jinxing himself

But this got me thinking, what does it take to truly captivate an audience? To keep them not only liking you and what you do, but actively seeking out your next release?

Which brings me to what I think are the two big steps to creating, captivating and building what Seth Godin calls a “tribe” or Kevin Kelly calls “1,000 True Fans.”

Over the next two day’s we’re going to be discussing those two steps in greater detail, but today let’s dive into what it means to captivate your audience and the truth behind a tribe.